Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be? And how do we create it? And how do we power our organization to really focus on that and really drive it at a high rate? When I was working on Android, I felt guilty. It wasn’t what we were working on, it was a start-up, and I felt guilty. That was stupid! It was the future.
![Lots of companies don’t succeed over time. What do they fundamentally Lots of companies don’t succeed over time. What do they fundamentally Image](https://www.idlehearts.com/images/lots-of-companies-dont-succeed-over-time-what-do-they-fundamentally.jpg?x85372)