Somewhere out there is a bullet with your company’s name on it. Somewhere out there is a competitor, unborn and unknown, that will render your strategy obsolete. You can’t dodge the bullet – you’re going to have to shoot first. You’re going to have to out-innovate the innovators.
![Somewhere out there is a bullet with your company’s name on it. Somewhere out there is a bullet with your company’s name on it. Image](https://www.idlehearts.com/images/somewhere-out-there-is-a-bullet-with-your-companys-name-on-it.jpg?x85372)