If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
![If we continue to treat content as an extra to information architecture, If we continue to treat content as an extra to information architecture, Image](https://www.idlehearts.com/images/if-we-continue-to-treat-content-as-an-extra-to-information-architecture.jpg?x85372)